Today marks the first day of summer! We decided to celebrate the longest day of the year by taking a look at swimwear “Ads of the Past.”
Jantzen Swimwear was the leading swimwear manufacturer of the greater part of the 20th century, and they still exist today! In 1911, Jantzen and Bentz Knitting Mills began making knitted swimsuits.
Kleinert’s Swim Caps 1919.
Tom Wye Swimwear 1919.
In 1920, Jantzen introduced the Diving Girl logo, designed by George Petty, it quickly became an American icon.
Jantzen Swimwear 1926.
McCall’s Patterns 1933.
Jantzen Swimwear 1937.
Pinup artist, George Petty, not only designed the Jantzen logo, but also did many of the company’s illustrations in the 1940s.
Jantzen Swimwear 1940.
Jantzen Swimwear 1946.
In 1946, the bikini was introduced in France. The bikini later became a worldwide fashion classic.
Jantzen Swimwear 1941.
Jantzen Swimwear 1949.
Sources: 20th Century Fashion by Jim Heimann and Alison A. Nieder